By Mark Zuberbuhler, DDA’s CEO
Not every organization has the benefit of a dedicated content creator. DDA is fortunate to invest in this capacity, and, just as importantly, to recognize the value it brings in raising awareness of who we are, what we do, and why it matters.
David Ozier has been part of the team for six years. In that time, he has contributed to award-winning work, including DDA’s historical documentary in 2022. More recently, he collaborated with the DDA team and east cherry media to produce a public service announcement commissioned by DDA’s board a year earlier.
The result was a campaign that reached audiences across the province, connecting with people in spaces we don’t often access—living rooms, transit stops, and smartphones. Supported by a digital billboard and transit advertising campaign, the PSA has generated more than six million impressions to date. With television and transit placements running through June, that reach continues to grow.
Online engagement has followed suit, with over 70,000 views, along with hundreds of shares and comments from across Canada and beyond. By any standard, the campaign has been highly effective—while also underscoring the ongoing need for this work.
DDA’s mission is to advocate for people with developmental disabilities as they pursue full participation in their communities. In 2026, it’s striking that significant effort is still required to shift public perception. Yet as long as that need exists, so does our commitment to meeting it.
